The opening ceremony of the 2024 Pride Wairau Festival began with a powerful karakia by Will MacDonald from Te Rūnanga a Rangitāne o Wairau, setting a respectful tone. Heartfelt addresses from Chlöe Swarbrick and Mayor Nadine Taylor emphasised inclusivity and rainbow rights. Local singer Bec Staples performed an original song, adding a personal touch. Held at Market Place, the ceremony's vibrant atmosphere was enhanced by the surrounding progress pride flags.